Info2cell.com, the leading mobile application content and service provider in the Middle East, has announced the launching of new interactive services to Umniah's Jordan-based subscribers. The launch complements the company's move to strengthen its ties with its key partners in the Middle East and North African (MENA) region. The partnership will give Umniah the advantage to provide its subscribers with interactive entertainment content featuring Nahfat Nashmy Man- season 1 and Dawaween, famous animated characters from Curlstone Studios, one of the Middle East's leading computer animation groups. The strong alliance between Umniah and Info2cell.com also reflects the latter's continuing efforts to mark a stronger presence in the MENA region and aims of leveraging the company's mobile-based services and products across Jordan's rapidly growing mobile market segment.

Under the terms of the partnership, Umniah will use Info2cell.com's Value Added Service (VAS) platform to deliver media content like animated video clips and sound clips to its subscribers. Distributed content will showcase leading animated characters Nahfat Nashmy Man, Dawaween and other creative characters and works from Curlstone Studios. The new service demonstrates Umniah's efforts towards introducing new technologies and advancements in mobility to its current subscriber base. Subscribers can sign up for the newly offered service by sending the command '2' to 93374 for Dawaween with a charge of JD0.200 per content.

Bashar Dahabra, Founder and CEO, Info2cell.com, said, "Jordan is currently witnessing an increasing demand for more value added mobile services, which complements the rapidly growing mobile subscriber base in the country. Our partnership with Umniah will allow us to offer a new range of mobile services and solutions that will cater to Umniah's subscriber needs. The alliance will also allow us to showcase the creative works of the region's premier animation company, Curlstone Studios, and distribute animated clips and pictures featuring Nahfat Nashmy Man season 1 and Dawaween. Moreover, offering this new service to Jordan mobile subscribers reflects Info2cell.com's longstanding commitment towards providing key value-added services to different target segments in the region's rapidly developing telecommunications industry."

"One of our main priorities at Umniah is to continuously introduce engaging services to our youth subscribers that cater to their current interests, and we believe our partnership with leading Jordanian content provider Info2cell.com will enable us to achieve just that," said Umniah CEO Ihab Hinnawi. "We look forward to further expanding our range of services and content variety through our partnership with Info2cell.com in line with changing market demands."

Umniah Jordan is a subsidiary of Batelco Group and has become the country's fastest growing mobile telecom operator with over two million mobile subscribers. The company has also been able to expand the Jordanian mobile and Internet market penetration rate through its comprehensive services, supporting the Kingdom's National Agenda.

Curlstone Studios are pioneering leaders in the region's computer animation industry. The production house actively promotes the best creative environment for their clients regardless of the magnitude of their project, utilizing a whole integrated system that combines experience, talent, extraordinary attention to details, and a wide range of cutting-edge computer generated products. Curlstone Studios is also a part of Oasis 500, the MENA region's premier education and counselor driven seed investment program.

Info2cell.com is a leading provider of mobile applications and content in the highly competitive MENA markets. The content provider offers advanced mobile messaging technology to deliver SMS, MMS, WAP, IVR, video, ring-tones, picture messaging, animations and Java games to mobile devices.

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